RANCHING LEGACY CONCEPTS
Brand Development + Design
RANCH WITH US
The College of Agricultural Sciences at Colorado State University created a new online program to train the next generation of ranchers. Our challenge was to create a brand for the program that balanced reached both an older traditional audience with a newer up and coming generation of ranchers. Three directions I designed and presented to the client are above. The first, utilizes their College’s icons in a new and fresh way from how they currently have been applying them. The second direction still utilizes the green and gold but pushes the program into a more sophisticated direction. The third direction provides a more straightforward simple type option.
THE WORK
FROM PAPER TO PIXEL
THE SKILLS
FROM START TO FINISH
THE SKILLS
FROM START TO FINISH
CONCEPT DEVELOPMENT
Every project begins with a core thought. A vision for what an idea can accomplish. For me, this starts with a team, a white board and endless possibilities.
SKETCHES
When you’ve really struck gold, even the most elaborate idea can come through in a quick doodle. From wireframes and storyboards to page allocations and spreads, sketching is always the first step to exquisite final execution.
USER EXPERIENCE
It’s one thing to make a pretty picture. It’s another to think through every detail of an experience. How it is interpreted, interacted with and, hopefully, enjoyed.
DESIGN
Taking an idea from concept to creation is where the magic happens. From print to web, from tiny banner ads to giant billboards, design is key to connecting with audiences and communicating the story.
CREATIVE DIRECTION
Guidance. Mentorship. Patience. Pushing work further. It’s all a part of what goes into providing creative direction, and it’s all a part of making work that looks great and meets goals.
Great work can only take you so far. You need someone on your side who can communicate exactly why it works. Aesthetically. Strategically. Instinctively. It’s not about convincing a client. It’s about helping them see potential that’s already there.
Guidance. Mentorship. Patience. Pushing work further. It’s all a part of what goes into providing creative direction, and it’s all a part of making work that looks great and meets goals.
PRESENTATION
Great work can only take you so far. You need someone on your side who can communicate exactly why it works. Aesthetically. Strategically. Instinctively. It’s not about convincing a client. It’s about helping them see potential that’s already there.
THE CREATIVE
FROM ALABAMA TO COLORADOThe Auburn Designer is a play on my unique red hair color and my educational roots. Growing up in Alabama, my parents, who own a photography studio, cultivated creativity and instilled an entrepreneural spirit in me from an early age. I gained a formal education in graphic design from Auburn University and then obtained a graduate certificate from Colorado State University in Marketing Management in 2020. Currently, I am leading a team of creatives at a B2B marketing agency. I believe that by combining conceptual design and marketing strategies, I am best able to meet clients’ goals through innovative, fresh creative.
LET’S CONNECT!
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